Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea

Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea

This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of g...

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Bibliographic Details
Main Authors: Soojin KIM, KRISHNA, Arunima
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
bridging strategy
buffering strategy
government communication
public cynicism
public engagement
word of mouth behavior
Public Relations and Advertising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5022
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Institution: Singapore Management University
Language: English
Description
Summary:This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of government communicationstrategy affects public engagement, public cynicism, and publics’ positive andnegative word of mouth behavior about government. Theoretical and empiricalimplications are discussed.

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