Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea

• Main Authors: Soojin KIM, KRISHNA, Arunima
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: bridging strategy; buffering strategy; government communication; public cynicism; public engagement; word of mouth behavior; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5022
• Institution: Singapore Management University

This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of g...