Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea

Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea

This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of g...

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Main Authors: Soojin KIM, KRISHNA, Arunima
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
bridging strategy
buffering strategy
government communication
public cynicism
public engagement
word of mouth behavior
Public Relations and Advertising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5022
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Institution: Singapore Management University
Language: English
id sg-smu-ink.lkcsb_research-6021
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spelling sg-smu-ink.lkcsb_research-60212017-01-09T06:12:06Z Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea Soojin KIM, KRISHNA, Arunima This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of government communicationstrategy affects public engagement, public cynicism, and publics’ positive andnegative word of mouth behavior about government. Theoretical and empiricalimplications are discussed. 2016-06-09T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5022 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University bridging strategy buffering strategy government communication public cynicism public engagement word of mouth behavior Public Relations and Advertising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic bridging strategy
buffering strategy
government communication
public cynicism
public engagement
word of mouth behavior
Public Relations and Advertising
spellingShingle bridging strategy
buffering strategy
government communication
public cynicism
public engagement
word of mouth behavior
Public Relations and Advertising
Soojin KIM,
KRISHNA, Arunima
Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
description This study tests therelationships between two types of public sentiment toward the government, theirantecedents and their outcomes. A Web survey was conducted in South Korea(N=1112) to understand publics’ evaluations of their sentiments toward thegovernment. The results show that perceived type of government communicationstrategy affects public engagement, public cynicism, and publics’ positive andnegative word of mouth behavior about government. Theoretical and empiricalimplications are discussed.
format text
author Soojin KIM,
KRISHNA, Arunima
author_facet Soojin KIM,
KRISHNA, Arunima
author_sort Soojin KIM,
title Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
title_short Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
title_full Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
title_fullStr Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
title_full_unstemmed Unpacking public sentiment toward the government: How government communication strategies affect public engagement, cynicism, and word of mouth behavior in South Korea
title_sort unpacking public sentiment toward the government: how government communication strategies affect public engagement, cynicism, and word of mouth behavior in south korea
publisher Institutional Knowledge at Singapore Management University
publishDate 2016
url https://ink.library.smu.edu.sg/lkcsb_research/5022
_version_ 1770573136473882624

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