The impact of power on reliance on feelings versus reasons in decision making

We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence thatpeople in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments anddecisions.

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書目詳細資料
Main Authors: HUANG, Yunhui, CHANG, Hannah H., HONG, Jiewen
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語言:English
出版: Institutional Knowledge at Singapore Management University 2016
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/5146
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6145/viewcontent/v44_acr_vol44_1021422.pdf
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