Conducting interorganizational research using key informants

Conducting interorganizational research using key informants

In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends...

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Bibliographic Details
Main Authors: KUMAR, Nirmalya, STERN, Louis W., ANDERSON, James C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1993
Subjects:
organizational properties
methodological note
marketing channels
supplier relations
management
performance
japanese
conflict
model
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5176
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6175/viewcontent/ConductingInterorganizationalResearchKeyInformants_1993.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends to rely on single informants. We investigated informant selection and obtaining perceptual agreement among multiple informants, two problems that may have inhibited widespread use of multiple informants. We suggest procedures for dealing with those problems and provide an illustrative application of our proposals.

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