Don't be undersold!

Don't be undersold!

"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillio...

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Bibliographic Details
Main Authors: STEENKAMP, Jan-Benedict E.M., KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Discount houses
Chain stores
Retail stores management
Business models
Marketing management
Brand name products
Market share
Partnering between organizations
Marketing channels
Germany
United States
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5195
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6194/viewcontent/DontbeUndersold_2009_HBR_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5195
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6194/viewcontent/DontbeUndersold_2009_HBR_afv.pdf

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