Don't be undersold!
"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillio...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5195 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6194/viewcontent/DontbeUndersold_2009_HBR_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |