We are the champions

We are the champions

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.

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Bibliographic Details
Main Authors:	KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Brand name products corporate profits mobile commerce coal industry globalization competition China India Asian Studies Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5197 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6196/viewcontent/WeAreChampions_2013_afv.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.