We are the champions
From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.
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2013
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sg-smu-ink.lkcsb_research-61962019-09-20T01:27:11Z We are the champions KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand. 2013-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5197 info:doi/10.1111/j.1467-8616.2013.00948.x https://ink.library.smu.edu.sg/context/lkcsb_research/article/6196/viewcontent/WeAreChampions_2013_afv.pdf Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Brand name products corporate profits mobile commerce coal industry globalization competition China India Asian Studies Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Brand name products corporate profits mobile commerce coal industry globalization competition China India Asian Studies Marketing |
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Brand name products corporate profits mobile commerce coal industry globalization competition China India Asian Studies Marketing KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. We are the champions |
| description |
From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand. |
| format |
text |
| author |
KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. |
| author_facet |
KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. |
| author_sort |
KUMAR, Nirmalya |
| title |
We are the champions |
| title_short |
We are the champions |
| title_full |
We are the champions |
| title_fullStr |
We are the champions |
| title_full_unstemmed |
We are the champions |
| title_sort |
we are the champions |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2013 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5197 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6196/viewcontent/WeAreChampions_2013_afv.pdf |
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1770573606412091392 |