We are the champions

• المؤلفون الرئيسيون: KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Brand name products; corporate profits; mobile commerce; coal industry; globalization; competition; China; India; Asian Studies; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5197; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6196/viewcontent/WeAreChampions_2013_afv.pdf
• المؤسسة: Singapore Management University

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.