We are the champions

• Main Authors: KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Brand name products; corporate profits; mobile commerce; coal industry; globalization; competition; China; India; Asian Studies; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/5197; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6196/viewcontent/WeAreChampions_2013_afv.pdf

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.