The global retail challenge
The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes tha...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2005
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5210 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams. |
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