The global retail challenge
The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes tha...
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Institutional Knowledge at Singapore Management University
2005
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sg-smu-ink.lkcsb_research-62092017-08-23T08:12:09Z The global retail challenge KUMAR, Nirmalya The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams. 2005-03-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5210 info:doi/10.1111/j.0955-6419.2005.00346.x Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Retail industry management pricing price regulation marketing Marketing Sales and Merchandising |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Retail industry management pricing price regulation marketing Marketing Sales and Merchandising |
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Retail industry management pricing price regulation marketing Marketing Sales and Merchandising KUMAR, Nirmalya The global retail challenge |
| description |
The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams. |
| format |
text |
| author |
KUMAR, Nirmalya |
| author_facet |
KUMAR, Nirmalya |
| author_sort |
KUMAR, Nirmalya |
| title |
The global retail challenge |
| title_short |
The global retail challenge |
| title_full |
The global retail challenge |
| title_fullStr |
The global retail challenge |
| title_full_unstemmed |
The global retail challenge |
| title_sort |
global retail challenge |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2005 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5210 |
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1770573611596251136 |