Demystifying the genius of entrepreneurship: How design cognition can help create the next generation of entrepreneurs

Entrepreneurship education is a key beneficiary of design thinking’s recent momentum. Both designers and entrepreneurs create opportunities for innovation in products, services, processes, and business models. More specifically, both design thinking and entrepreneurship education encourage individua...

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Main Authors: GARBUIO, Massimo, DONG, Andy, LIN, Nidthida, TSCHANG, Ted, LOVALLO, Dan
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語言:English
出版: Institutional Knowledge at Singapore Management University 2018
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/5267
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6266/viewcontent/Demystifying_the_Genius_1.pdf
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機構: Singapore Management University
語言: English

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