One Health messaging about bats and rabies: How framing of risks, benefits and attributions can support public health and wildlife conservation goals

• Main Authors: LU, Hang, MCCOMAS, Katherine A., BUTTKE, Danielle E., ROH, Sungjong, WILD, Margaret A., DECKER, Daniel J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Business and Corporate Communications; Health Communication; Life Sciences
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5392
• Institution: Singapore Management University

Context Improving awareness to prevent exposure to rabies from bats is a public health priority. However, messages about bats and rabies often sensationalise this issue and represent bats in a negative way, which can negatively affect support for bat conservation. Aims The conflicts between public h...