Product safety failure and restoring reputation across markets: Fonterra's management of the 2013 bacterial contamination crisis

• المؤلف الرئيسي: PANG, Augustine
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: China; crisis management; Fonterra; food safety; milk contamination; New Zealand; reputation management; Sanlu; supply chain safety; image-restoration campaign; communication; strategies; Agribusiness; Business and Corporate Communications
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5763; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6762/viewcontent/ProductSafetyFailureRestoringReputation_afv.pdf
• المؤسسة: Singapore Management University

Modern distribution systems often stretch beyond national borders such that a highly-visible product failure in a single country may negatively influence the reputation and market share of all identifiable supply chain members-even those that are blameless-in multiple countries, especially when the...