When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty
Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ per...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5799 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ perception of the products reviewed and negatively affects their purchase intentions. |
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