When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty

• Main Authors: du PLESSIS, Christilene, DUBOIS, David
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Marketing; Scholarly Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5799
• Institution: Singapore Management University

Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ per...