When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty
Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ per...
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2015
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sg-smu-ink.lkcsb_research-67982018-05-25T06:54:13Z When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty du PLESSIS, Christilene DUBOIS, David Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ perception of the products reviewed and negatively affects their purchase intentions. 2015-10-05T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5799 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Scholarly Communication |
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Marketing Scholarly Communication du PLESSIS, Christilene DUBOIS, David When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| description |
Three experiments demonstrate that compared to monetary incentives (judged significant) or no incentives, small monetary incentives decrease review writers’ feelings of legitimacy, which results in greater expressed uncertainty in the reviews. In turn, this shift in content decreases recipients’ perception of the products reviewed and negatively affects their purchase intentions. |
| format |
text |
| author |
du PLESSIS, Christilene DUBOIS, David |
| author_facet |
du PLESSIS, Christilene DUBOIS, David |
| author_sort |
du PLESSIS, Christilene |
| title |
When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| title_short |
When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| title_full |
When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| title_fullStr |
When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| title_full_unstemmed |
When and why paid reviews are bad investments: The impact of monetary incentives on reviewer certainty |
| title_sort |
when and why paid reviews are bad investments: the impact of monetary incentives on reviewer certainty |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5799 |
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