Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach

Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: T...

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Bibliographic Details
Main Authors: PANG, Augustine, LWIN, May O., NG, Chrystal Shu-Min, ONG, Ying-Kai, CHAU, Shannon Rose Wing-Ching, YEOW, Kristle Poh-Sim
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Strategic communication
Content analysis
In-depth interview
Singapore
Finance and Financial Management
Human Resources Management
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5942
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6941/viewcontent/Utilization_of_CSR_to_build_organizations_corporate_image_in_Asia_av.pdf
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Institution: Singapore Management University
Language: English

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