Strategic response from Singapore Airlines to the rapid expansion of global, full-service hub carriers in the Middle East
The rise of Emirates, Etihad, and Qatar Airways in the Middle East (collectively referred to as "ME3") has been absolutely dramatic. How should other full-service carriers respond? This study takes a look at how one carrier, Singapore Airlines, has responded and may offer clues to how othe...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5999 https://doi.org/10.1108/S2212-160920180000007004 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |