When silence is golden: The use of strategic silence in crisis management

• Main Authors: LE, Phuong D., TEO, Hui Xun, PANG, Augustine, LI, Yuling, GOH, Cai-Qin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Media; Leadership; Corporate communications; Crisis; Crisis management; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6039; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7038/viewcontent/WhenSilence_Golden_afv.pdf
• Institution: Singapore Management University

Purpose: Scholars have discouraged using silence in crises as it magnifies the information vacuum (see Pang, 2013). The purpose of this paper is to argue for its viability and explore the type of silence that can be used. Design/methodology/approach: Eight international cases were analyzed to examin...