Towards a crisis pre-emptive image management model

Purpose ‐ A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre-emptive image manageme...

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Bibliographic Details
Main Author: PANG, A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6072
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Institution: Singapore Management University
Language: English

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