Conveying the adaptation of management panaceas: The case of management gurus
In this chapter we examine how management gurus through the telling of epiphanic and non-epiphanic stories convey the level of adaptability of their ideas. We argue that for their ideas to leave the auditorium with the audience members they have to present them in ways which convincingly demonstrate...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6255 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7254/viewcontent/Mgt_panaceas_2016_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |