Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management

• Main Authors: PANG, A., JIN, Yan, KIM, Sungsu, CAMERON, Glen T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Conflict management; Contingency theory; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6614
• Institution: Singapore Management University

Over the past three decades, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations”. A “grand theory” is one which “seeks to explain...