Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management
Over the past three decades, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations”. A “grand theory” is one which “seeks to explain...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6614 |
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| Institution: | Singapore Management University |
| Language: | English |