Don’t cut your marketing budget in a recession
Duplicate record, see full text at https://ink.library.smu.edu.sg/lkcsb_research/6592/. Companies tend to cut marketing in a recession. But firms that maintain their marketing spend while reallocating it to suit the context – be it in product developing, advertising and communication, or pricing – t...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6639 https://ink.library.smu.edu.sg/lkcsb_research/6592/ |
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| Institution: | Singapore Management University |
| Language: | English |