When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours

When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours

The use of monetary incentives or disincentives to influence consumers to adopt sustainable behaviours is a common tactic. Appealing to one's wallet may be seen as a quick and easy way to bring about sustainable behaviours, but there are situations in which its use can backfire and have the uni...

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Bibliographic Details
Main Author: LEE, Michelle P.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Sustainability
monetary incentives
sustainable behaviours
Marketing
Organizational Behavior and Theory
Place and Environment
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6962
https://doi.org/10.4337/9781839105340.00039
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6962
https://doi.org/10.4337/9781839105340.00039

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