When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours
The use of monetary incentives or disincentives to influence consumers to adopt sustainable behaviours is a common tactic. Appealing to one's wallet may be seen as a quick and easy way to bring about sustainable behaviours, but there are situations in which its use can backfire and have the uni...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6962 https://doi.org/10.4337/9781839105340.00039 |
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| Institution: | Singapore Management University |
| Language: | English |