When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours

• Main Author: LEE, Michelle P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Sustainability; monetary incentives; sustainable behaviours; Marketing; Organizational Behavior and Theory; Place and Environment; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6962; https://doi.org/10.4337/9781839105340.00039
• Institution: Singapore Management University

The use of monetary incentives or disincentives to influence consumers to adopt sustainable behaviours is a common tactic. Appealing to one's wallet may be seen as a quick and easy way to bring about sustainable behaviours, but there are situations in which its use can backfire and have the uni...