When money fails to talk: Unintended consequences of using monetary incentives to elicit sustainable behaviours
The use of monetary incentives or disincentives to influence consumers to adopt sustainable behaviours is a common tactic. Appealing to one's wallet may be seen as a quick and easy way to bring about sustainable behaviours, but there are situations in which its use can backfire and have the uni...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2022
|
| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/6962 https://doi.org/10.4337/9781839105340.00039 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|