Conflict positioning in crisis communication: Impact of antecedent conditions on negotiation
Organizations need to position themselves favorably in times of crisis. The conflict positioning conceptualization offers a framework for organizations to do so by integrating insights of crisis communication with negotiation through the following steps. First, understanding the factors that will af...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7014 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8013/viewcontent/ncmr_543_pang_pvoa.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Organizations need to position themselves favorably in times of crisis. The conflict positioning conceptualization offers a framework for organizations to do so by integrating insights of crisis communication with negotiation through the following steps. First, understanding the factors that will affect an organization's ability to handle the crisis. Second, based on the influence of these factors, examine the stance the organization will adopt. Third, examine the strategies the organization will embrace. Four, the strategies adopted will impact the conflict property it aims to resolve which will in turn influence the negotiation approach and the relationship dynamics between the organization and its publics. Last but not least, how these will impact the tactics enacted. Ten propositions, based on examination of five a priori factors which have also been validated in other studies, are examined. This is followed by application of how conflict positioning can occur in two real-life cases. This framework offers practical applications and theoretical implications. |
|---|