Optimal channel strategy of luxury brands in the presence of online marketplace and copycats
The strategic interaction between authentic luxury brands and their copycats has evolved since the proliferation of online marketplaces. Using a game-theoretic framework, we examine how an authentic luxury brand, observing the strategic behavior of its competing copycats, should make its optimal ent...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7151 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8150/viewcontent/SSRN_id4289205.pdf |
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| Institution: | Singapore Management University |
| Language: | English |