Experience base, strategy-by-doing and new product performance
Research Summary Strategy research views firms' diverse experience base as critical to new product success. It also champions strategy-by-doing in entrepreneurial settings. This study juxtaposes and bridges these two perspectives to better understand product development. We propose that while a...
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Main Authors: | CHEN, Liang, WANG, Mengmeng, CUI, Lin, LI, Sali |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2021
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7219 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8218/viewcontent/Strategic_Management_Journal___2020___Chen___Experience_base__strategy_by_doing_and_new_product_performance.pdf |
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Institution: | Singapore Management University |
Language: | English |
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