Dark social influencer engagement in brand communication
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7432 |
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sg-smu-ink.lkcsb_research-84312024-01-25T06:30:03Z Dark social influencer engagement in brand communication LIM, Jason Shi-yang YEO, Claresta Si Ya LEOW, Weihui NG, Xian Hui PANG, A., 2022-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/7432 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business and Corporate Communications Social Media |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business and Corporate Communications Social Media |
| spellingShingle |
Business and Corporate Communications Social Media LIM, Jason Shi-yang YEO, Claresta Si Ya LEOW, Weihui NG, Xian Hui PANG, A., Dark social influencer engagement in brand communication |
| format |
text |
| author |
LIM, Jason Shi-yang YEO, Claresta Si Ya LEOW, Weihui NG, Xian Hui PANG, A., |
| author_facet |
LIM, Jason Shi-yang YEO, Claresta Si Ya LEOW, Weihui NG, Xian Hui PANG, A., |
| author_sort |
LIM, Jason Shi-yang |
| title |
Dark social influencer engagement in brand communication |
| title_short |
Dark social influencer engagement in brand communication |
| title_full |
Dark social influencer engagement in brand communication |
| title_fullStr |
Dark social influencer engagement in brand communication |
| title_full_unstemmed |
Dark social influencer engagement in brand communication |
| title_sort |
dark social influencer engagement in brand communication |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/7432 |
| _version_ |
1789483276474253312 |