Communication in the gig economy: Buying and selling in online freelance marketplaces
The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends r...
محفوظ في:
المؤلفون الرئيسيون: | LUDWIG, Stephan, HERHAUSEN, Dennis, GREWAL, Dhruv, BOVE, Liliana, BENOIT, Sabine, DE RUYTER, Ko, URWIN, Peter |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Institutional Knowledge at Singapore Management University
2022
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/7576 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8575/viewcontent/Communication_in_the_Gig_Economy_pv_VUrep.pdf |
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