Communication in the gig economy: Buying and selling in online freelance marketplaces

Communication in the gig economy: Buying and selling in online freelance marketplaces

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends r...

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書目詳細資料
Main Authors:	LUDWIG, Stephan, HERHAUSEN, Dennis, GREWAL, Dhruv, BOVE, Liliana, BENOIT, Sabine, DE RUYTER, Ko, URWIN, Peter
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2022
主題:	online freelance marketplaces gig economy multi-sided platforms business-to-business exchange uncertainty management text analysis Marketing Organizational Behavior and Theory
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/7576 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8575/viewcontent/Communication_in_the_Gig_Economy_pv_VUrep.pdf
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