A new era of technology-infused retailing

A new era of technology-infused retailing

To understand the progression of retailing research, this article presents a topic modeling study of retailing-related research published in Journal of Business Research (JBR) over the past 50 years. We trace both where retailing has come from and where it is going. Building on 13 retailing-related...

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Bibliographic Details
Main Authors: GREWAL, Dhruv, ROGGEVEEN, Anne L., BENOIT, Sabine, Lucila Osorio Andrade, Maria, WETZELS, Ruud, WETZELS, Martin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2025
Subjects:
AI
Omnichannel
Retailing
Robots
Technology
Topic modeling
Marketing
Sales and Merchandising
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7630
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7630

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