A new era of technology-infused retailing

• Main Authors: GREWAL, Dhruv, ROGGEVEEN, Anne L., BENOIT, Sabine, Lucila Osorio Andrade, Maria, WETZELS, Ruud, WETZELS, Martin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2025
• Subjects: AI; Omnichannel; Retailing; Robots; Technology; Topic modeling; Marketing; Sales and Merchandising; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7630
• Institution: Singapore Management University

To understand the progression of retailing research, this article presents a topic modeling study of retailing-related research published in Journal of Business Research (JBR) over the past 50 years. We trace both where retailing has come from and where it is going. Building on 13 retailing-related...