The Attributes of Attributes
Most theories of product evaluation and choice are based on the idea that products are bundles of attributes. Consumer beliefs about, preferences for, weights or constraints on, and cut-offs for these attributes ultimately combine to determine consumer choice. However, not all attributes of produc...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/101 |
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| Institution: | Singapore Management University |
| Language: | English |