LOKOTOPIA: Expansion to China doesn’t have to be a gamble

LOKOTOPIA: Expansion to China doesn’t have to be a gamble

Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.

Saved in:
Bibliographic Details
Main Author: CAI, Yiqing Pin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
China
consumer market
brands
Southeast Asia
products
Advertising and Promotion Management
Asian Studies
E-Commerce
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/msci_capstone/1
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1000&context=msci_capstone
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.

Similar Items