LOKOTOPIA: Expansion to China doesn’t have to be a gamble
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.msci_capstone-10002021-11-08T01:39:40Z LOKOTOPIA: Expansion to China doesn’t have to be a gamble CAI, Yiqing Pin Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation. 2021-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/msci_capstone/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1000&context=msci_capstone http://creativecommons.org/licenses/by-nc-nd/4.0/ MSc in Innovation Capstone Projects eng Institutional Knowledge at Singapore Management University China consumer market brands Southeast Asia products Advertising and Promotion Management Asian Studies E-Commerce Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
China consumer market brands Southeast Asia products Advertising and Promotion Management Asian Studies E-Commerce Technology and Innovation |
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China consumer market brands Southeast Asia products Advertising and Promotion Management Asian Studies E-Commerce Technology and Innovation CAI, Yiqing Pin LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| description |
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation. |
| format |
text |
| author |
CAI, Yiqing Pin |
| author_facet |
CAI, Yiqing Pin |
| author_sort |
CAI, Yiqing Pin |
| title |
LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| title_short |
LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| title_full |
LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| title_fullStr |
LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| title_full_unstemmed |
LOKOTOPIA: Expansion to China doesn’t have to be a gamble |
| title_sort |
lokotopia: expansion to china doesn’t have to be a gamble |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2021 |
| url |
https://ink.library.smu.edu.sg/msci_capstone/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1000&context=msci_capstone |
| _version_ |
1745574749529964544 |