LOKOTOPIA: Expansion to China doesn’t have to be a gamble
Addressed the problem of Southeast Asian brands to enter the China market, reviewed existing market solutions, presented their solution which was tested through global Chinese consumers. Introduced LOKOTOPIA services, with some cases for market validation.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/msci_capstone/1 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1000&context=msci_capstone |
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| Institution: | Singapore Management University |
| Language: | English |