Public realtions in the social media age

Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	Public Relations and Advertising Social Media
Online Access:	https://ink.library.smu.edu.sg/pers/138 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1138&context=pers
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Institution:	Singapore Management University
Language:	English

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