Public realtions in the social media age
Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"
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Main Author: | Singapore Management University |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
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Online Access: | https://ink.library.smu.edu.sg/pers/138 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1138&context=pers |
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Institution: | Singapore Management University |
Language: | English |
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