Luxury branding for Asia
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/453 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1444&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |