Crazy Rich Asians: Bringing Americans to Singapore
The Singapore Tourism Board hit jackpot with the film, but is Hollywood's depiction of the island accurate?
Saved in:
Main Author: | Singapore Management University |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/pers/473 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1489&context=pers |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Singapore’s ‘Crazy Rich Asians’ experience of city branding
by: TAN, Chee Wei, et al.
Published: (2019) -
A review of tourism promotion expenditures and marketing strategies of selected Asian countries, 1975-1981
by: Palanca, Isabelita Sy
Published: (1983) -
Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
by: Singapore Management University
Published: (2018) -
How a blender smashed the secret of going viral
by: Singapore Management University
Published: (2018) -
“Woke” advertising and The Best Men Can Be
by: Singapore Management University
Published: (2019)