The "Dark Side" of Digital Product Upgrades
Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Published: |
Institutional Knowledge at Singapore Management University
2023
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/research_infographics/14 https://ink.library.smu.edu.sg/context/research_infographics/article/1014/viewcontent/14._The_Dark_Side_of_Digital_Product_Upgrades.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Summary: | Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value, they can also impose learning costs on customers, potentially destroying the value. |
|---|