The "Dark Side" of Digital Product Upgrades
Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value...
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sg-smu-ink.research_infographics-10142024-04-30T06:30:45Z The "Dark Side" of Digital Product Upgrades CHEN, Liang SMU Office of Research Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value, they can also impose learning costs on customers, potentially destroying the value. 2023-07-06T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/research_infographics/14 https://ink.library.smu.edu.sg/context/research_infographics/article/1014/viewcontent/14._The_Dark_Side_of_Digital_Product_Upgrades.pdf Research@SMU Infographics Institutional Knowledge at Singapore Management University Product Upgrades Mobile App Games App Development Digital Innovations Business Technology and Innovation https://ink.library.smu.edu.sg/research_infographics/1014/thumbnail.jpg |
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Product Upgrades Mobile App Games App Development Digital Innovations Business Technology and Innovation CHEN, Liang SMU Office of Research The "Dark Side" of Digital Product Upgrades |
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Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value, they can also impose learning costs on customers, potentially destroying the value. |
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text |
| author |
CHEN, Liang SMU Office of Research |
| author_facet |
CHEN, Liang SMU Office of Research |
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CHEN, Liang |
| title |
The "Dark Side" of Digital Product Upgrades |
| title_short |
The "Dark Side" of Digital Product Upgrades |
| title_full |
The "Dark Side" of Digital Product Upgrades |
| title_fullStr |
The "Dark Side" of Digital Product Upgrades |
| title_full_unstemmed |
The "Dark Side" of Digital Product Upgrades |
| title_sort |
"dark side" of digital product upgrades |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2023 |
| url |
https://ink.library.smu.edu.sg/research_infographics/14 https://ink.library.smu.edu.sg/context/research_infographics/article/1014/viewcontent/14._The_Dark_Side_of_Digital_Product_Upgrades.pdf |
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