Adoption of mobile information services: An empirical study
This study investigates the adoption of mobile information services at a Norwegian university. By expanding the Technology Acceptance Model (TAM), a new research model, known as the mobile services acceptance model (MSAM), is proposed. Based on the research model, seven research hypotheses are prese...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9372 https://ink.library.smu.edu.sg/context/sis_research/article/10372/viewcontent/Mobile_Information_Systems___2000___Gao___Adoption_of_Mobile_Information_Services__An_Empirical_Study.pdf |
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| Institution: | Singapore Management University |
| Language: | English |